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憑借暢銷的凹印機,博斯特正改變中國軟包裝市場游戲規則

新聞來源: 發布時間:2021-03-01 11:20:00

創新正在推動博斯特先進的凹印技術在中國,以及印度和東南亞等新興市場中得到應用。通過響應這些市場的特殊要求,博斯特已經成功地成為軟包裝領域的技術領導者。

 

Innovation is driving the implementation of BOBST’s advanced gravure technology in China, and some emerging markets throughout India and South-east Asia. By responding to the specific requirements of these markets, BOBST has successfully established itself as a technology leader in the flexible packaging sector here. 

 

 

凹版印刷以其卓越的質量和長版訂單的一致性而著稱,它仍然是亞洲軟包裝市場的首選技術。越來越多的中國,以及印度和快速發展的東南亞新興經濟體的軟包裝生產商,正選擇投資購買更先進的凹版印刷機,以滿足市場趨勢和客戶需求。

 

Well-known for its superior quality and consistency across very long runs, gravure printing remains the technology of choice for flexible packaging in Asia. Increasingly, packaging printers in China and India, as well as the rapidly growing newer economies of south-east Asia, are choosing to invest in more sophisticated gravure printing presses to meet market trends and customer demands.

 

推動該領域創新的趨勢包括可持續生產,更好的服務和可預期的成果。此外,品牌擁有者和監管機構都要求“綠色”包裝,因此加工商正轉向提供能夠滿足這些要求的最新技術的制造商。 

 

Sustainable manufacturing, better service and predictable results are trends driving innovation in this field. Brand owners and regulatory bodies alike demand “greener” packaging, so converters are turning to manufacturers that offer state-of-the-art technology that can satisfy those requests. 

 

博斯特于2018年開始在中國建立第二家生產基地——常州博斯特西太湖包裝設備有限公司,并設立了新的技能演示中心,以加快其在中國的業務發展。博斯特大中華區標簽與軟包裝業務總監呂文武說:“當我們于2012年首次在軟包裝行業推廣博斯特的設備時,很少有中國的客戶了解博斯特在軟包裝方面的技術與設備,但如今,博斯特已廣為人知,并已成為創新技術和卓越品質的代名詞。”

 

BOBST began to accelerate its involvement in China in 2018 with the establishment of a second production site, Bobst(Changzhou) Ltd, complemented by a new Competence Center. Lubin Lu, Business Director of Business Unit Printing & Converting, Bobst (Changzhou) said, “When we first started to promote BOBST in 2012, very few customers in the flexible packaging industry in China knew the company, but today BOBST is well-known and has become synonymous with innovative technology and excellent quality.”

 

“投資博斯特常州公司的決定是一個真正的轉折點。中國本土制造提供了更好的產品性能與性價比,而且本地化的服務和零備件意味著便利和更快的響應時間。技能演示中心則是一個獨特的賣點,它將博斯特與中國本土的競爭對手區分開來。”呂文武說。

 

He added, “The decision to invest in Bobst Changzhou was a real turning point. Local manufacturing offers a better performance/price ratio, and local service and spare parts mean convenience and faster reaction times. The Competence Center is a unique selling point and it sets BOBST apart from local competitors.”

 

RS 3.0凹版印刷機是由博斯特常州專為中國市場研發生產的機器。由于其先進的自動化功能,低排放量,以及能夠在包括新型環保材料等多種承印物上印刷的能力,迅速成為市場上更為搶手的機器。

 

The RS 3.0 rotogravure press, which is manufactured by Bobst Changzhou specifically for the Chinese market, quickly became a very sought-after machine due to its advanced automation features, low emissions, and ability to print on a multitude of substrates, including new eco-friendly materials. 

 

 

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